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    • Home
    • Companies & Organizations
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    • Therefore Play Academy
    • Communication Mastery
    • Communication Youth Mast.
    • Course Register
    • Training of Trainers
    • Champion The Next Chapter

  • Home
  • Companies & Organizations
  • Educational Institutions
  • Therefore Play Academy
  • Communication Mastery
  • Communication Youth Mast.
  • Course Register
  • Training of Trainers
  • Champion The Next Chapter

Therefore Play to your full potential

Unlock your team's potential

Unlock your school's potential

Unlock your school's potential

Discover how

Unlock your school's potential

Unlock your school's potential

Unlock your school's potential

Discover how

Unlock your life's potential

Unlock your school's potential

Unlock your life's potential

Discover how

Why PLAY

Play is not a break from life—it is a way of entering it more fully. Over years of working with leaders, teams, parents, and creators, I’ve come to see play as a serious practice: one that sharpens attention, deepens connection, and restores our capacity to learn and grow. When we play, we don’t escape reality—we meet it with curiosity. 


We become more present, more human, and more willing to engage with uncertainty as possibility rather than threat.


At its best, play is a catalyst. It unlocks creativity, strengthens relationships, and helps us hold life with both discipline and lightness. It invites the inner child back into the room to remind us how to explore, adapt, and stay alive to what’s unfolding.

Why Therefore Play

  'Play will be to the 21st century what work was to the last 300 years of industrial society – our dominant way of knowing, doing and creating value' 

Pat Kane - The Play Ethic 

 

 At Therefore Play, we help individuals, teams and organizations tap into their natural ability to play to transform their relations and work environments to be more collaborative, innovative, engaging and joyful. 


We do this through training, consulting and coaching on key skills and mindsets using a play-centric approach.

What our clients say about how we play

"Mahmoud led our team building retreat not once but twice! He has the ability to tackle deep and important issues while guiding enjoyable versatile activities that bring the team closer. Thank you Mahmoud for being professional, attentive and fun to be around."

Nancy Hilal, Project Manager at UNDP 

"I have known Mahmoud since 2010, and in these 13 years our paths have crossed on multiple occasions and in different capacities, and in each occasion he succeeded to out-perform himself! I feel lucky to have worked with him and privileged to have witnessed him performing his magic!" 

 Dr. Wafa Kotob, World Learning Rep in Lebanon 

Download PL∴Y Portfolio

Portfolio (pdf)

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Meet the Chief PL∴Y Maker

And why he's nicknamed The Grappler

And why he's nicknamed The Grappler

Mahmoud is an entrepreneur, coach, educator, and trainer ... Read more

And why he's nicknamed The Grappler

And why he's nicknamed The Grappler

And why he's nicknamed The Grappler

One day, when Mahmoud was still writing up his thesis at Oxford ... Read more

Let's do this!

Get in touch

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Phone: 009613716408 Email: mahmoud@thereforeplay.com

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